Dainik Bhaskar

GCP to AWS migration with Simple Notifications Service

Dainik Bhaskar is an Indian Hindi-language daily newspaper owned by the Dainik Bhaskar Group. It is ranked 3rd in the world by circulation and 1st in India.

Bhopal, India

Project Duration

4 months


Dainik Bhaskar / India’s number 1 Hindi News Media


Dainik Bhaskar was looking for an expert team to consult with on their Dainik Bhaskar Plus mobile app architecture to support growth from 1 million to 10 million users. As users were increasing on the platform, server and maintenance costs were increasing. The mobile app notification system was broken and they were facing a slow development process.


WeDigTech team provided consulting on the scalable server-side and mobile app architecture to support 10 million+ app users. We did the GCP to AWS migration by setting up AWS clusters of EC2 machines with a load balancer. We designed and implemented a robust personalized mobile app notification system using AWS SNS that supports 10 million+ notifications in a day. We also designed and implemented a scalable server-side and mobile app architecture with NodeJs and MongoDB to facilitate performance and a faster development delivery pipeline.

Technology Stack

WeDigTech team managed to reduce the server costs by 30% by using auto-scaling and load balancers, and server capacity planning during peak hours. We reduced the load time and increased performance by 500% by converting APIs from PHP to NodeJS. We personalized the mobile app notification system helping increase user engagement by 200%. We delivered the entire elections module with scalable architecture within 10 days of development.

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