Understanding the users
The beginning of developing a user-centric design is to learn about the users of specific groups, their needs, pain points, emotional thoughts, and the experience. This is a design thinking process & does not only include a good layout for presenting the content to end-users but also putting the right content that meets their needs and provides a solution for their pain points.
During this critical thinking process, the designers are able to review the customers and their opinions to get real insights, and incorporate all these into the product design to create the best product experience.
Analyse users and define the problem
The next step for the product design thinking process is defining the problem statement based on the findings collected. Observing the findings carefully allows us to find the roadblocks, issues, and barriers in the existing system.
In the large amount of data collected, there are a lot of experiences, thoughts, feedback, appreciations, pros, and cons that help the team determine what are the biggest and common issues? What are the top priority issues?
Once the problem statement is defined, the designing team gets a direction to proceed further for the solutions and ideas to create a user-centric design.
Defining the solution
After the purpose has been defined, we move to the third phase of the design thinking process, “Ideate”. We need to discuss the possible solutions, ideas, viewpoints, and different angles to complete the Ideation phase.
The Ideation process is not only includes sharing multiple solutions and thoughts to solve the problem or requirement but also involves using multiple techniques such as brainstorming, storyboard, 5 Whys analysis, etc. to get a clear understanding of the solution that is going to serve a purpose.
Once we have ideated everything, we are good to go for some experimentation to check whether our direction is correct or not.
Experiments
In the design thinking process, we have collected the data, defined the problem and then solutions. We are now ready to proceed with the fourth phase of the process to provide the right solution for the requirement. The prototype is a complete solution visual overview and helps in analyzing the constraints and flows within the solution using a specific approach.
As the prototype is a blueprint of the solution, the designer has to put all his creativity and skills, to fit everything in the right manner and flow. The prototype may have feedback, improvements if required or can be rejected, depending on how much sense the solution is making for the requirement.
Update Test Repeat
Testing is the last phase of the design thinking process. Once the prototype is completed the “Test” phase is initiated by the designer and testing team to make sure what behavior, feeling, and thinking users will have while using the solution. The testing phase may lead to multiple iterations, feedback, and initiation of the complete design thinking process to redefine the problem statement.
Practically, during and after the testing phase, you are required to move on to the previous phase with the insights to redefine the problem statement and add value to the product.
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